Social affairs ,52 Lessons

D17-The cornerstone of the values ​​of successful organizations: mission, dedication and honor

In all kinds of organizations, whether it is a country, a religious group or a large enterprise, in order to achieve efficient collaboration and make people and resources develop in the same direction, common values ​​are indispensable. Throughout the ages, successful organizations generally contain the following three key values.

1. Mission: A beacon that leads the direction
The mission is like a beacon for the organization to move forward. It is a lofty and far-reaching goal. It can inspire the pride and greatness of members, give them a constant source of motivation, and make them willing to fight for it all their lives. The master of power is well aware of this, and often establishes a mission that transcends personal interests and time and space limitations at the beginning of the organization.
Take Apple as an example. When Jobs was still weak, in order to attract Pepsi executive Sculley to join, he said, "Do you want to sell sugar water for a lifetime or change the world?" This successfully ignited Sculley's sense of mission and prompted him to join Apple. This fully demonstrates the powerful appeal of an attractive mission to talents. It makes members believe that they are participating in a great cause, thus transcending the triviality and mediocrity of daily work, and injecting a strong spiritual driving force into the development of the organization.

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Social affairs ,52 Lessons

Social affairs -No. 17

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